The R&A Amateur Boys Golf Championships

From the 16th to the 20th of August little ginger were tasked by PPL Group to film a series of competition videos for The R&A Amateur Boys Championships at Nairn Golf Club in Nairn, Scotland.  Despite inclement weather myself and Don McVey, our trusty FS7s and a mobile edit system managed to turn around 11 videos, each shot, edited and posted online within a day.

 

In addition to the telling the story of each days match play through dramatic and cinematic short videos we also produced a couple of gentle feature pieces about the golf club.

 

 

In our downtime we explored the areas and found some rather magical scenes.

 

In the end of course there could be only one winner:

 

For more information on the Boys Amateur Championships please visit The R&A.

 

Visit the R&A

Soul Song

Last summer little ginger in collaboration with Hive House Films started production on the BFI / Creative England shot film ‘Soul Song’, an arthouse horror film and directing debut for successful screen writer Lucy Catherine who also wrote the film.

 

SYNOPSYS

On a lonely beach Death waits for the sea to deliver her the souls of the dead. Guiding them home has been her role for eternity.

Lately though, she has become restless. She yearns for something she doesn’t understand.

In a city she follows a man home and watches him dancing by himself to a classic soul song. She falls hopelessly in love.

Obsessed, she makes a desperate bid to make him hers, with shattering consequences.

SOUL SONG is a supernatural arthouse horror, with a moving story at its heart exploring the craving we all have to feel alive.

little ginger undertook primary responsibility for pre-production and production including filming on location at the beautiful Holkham Nature Reserve in Norfolk, various interesting and little known areas of London.  Once production was complete Hive House Films took over primary responsibility for post-production and distribution.

DoP Jonathan Harvey’s skill in harnessing and sculpting natural light enabled us to beautifully capture the other worldliness of the of the Norfolk coast.  This translated perfectly as the home of death, a kind of supernatural island world between the land of the living and the other realm that spirits must pass through.   Extensive use was made of the Red Scarlet camera system,  Arri Master Primes, Stedicam and practical effects.

Our amazing cast: Charlotte Dubery as ‘Death’ and Wilkie Branson as ‘The Man’.

Look out for Soul Song at a film festival near you and head over to Hive House Films for more info.

HIVE HOUSE FILMS

Cost vs Experience

With corporate and commercial production budgets falling, record numbers of film school graduates eager to work for experience, low cost technology making film production seemingly more accessible than ever, is there a future for traditional production companies and experienced high rate film makers?

The temptation to hire the kid with no experience but plenty of enthusiasm, a smart looking camera and a rock bottom rate must be strong for a lot of clients.

I have nothing against young graduates and new film makers of course!  I was one once, it was hard!  At little ginger they make up a good portion of our regular team not only gaining experience themselves but also providing a fresh energy in what we do.   The company honestly relies on them for so much.

Nothing however compares to the experience, incite, creative network and resources available to established film makers and production companies like little ginger and others.   Those who’s business is built on forming deep and long term relationships with the companies, brands and agencies that they serve.  That make it their mission to understand the message just as well (some might say more so) than most that work at the client company.  And bring the best custom fit team to every project.

If you care about your message then you need to hire people who don’t just know how to make a pretty film but make it their business to ensure everything they do for you tells your story, not just as professional courtesy but because they are genuinely passionate story tellers!

We obsess over the details; ‘is the wording correct there?, does his shirt tell the right story of the brand?, is the lighting contrast in this scene indicative of a cat thats working in the tech industry?, would someone who looks like that really be eating potatoes?’  are just some of the questions we’ve thought about recently.

Often its when things don’t go to plan that priceless experience (or lack of) becomes apparent.  Its great to be able to film a nice shot but equally important in this high stakes game is knowing what to do or who to call at midnight on a Saturday shoot when someones just spilt their cola into your camera.   That is when lack of experience becomes a true false economy.

So when your planning your next piece of essential film content make sure you contact an experienced production company.  We’ll hire the bright young things for you, and let them work alongside some of the most experienced in the industry.  In the end, everyone is a winner!

The Mermaid Theatre Auditorium

little ginger teams up with The Mermaid

We’re proud to announce that we have partnered with The Mermaid, an award winning conference and events venue in London, as a preferred supplier of video production and web streaming services.

Designed and built as a theatre in the 50s, The Mermaid now hosts some of the best events in the capital. From major product launches and conferences for the biggest brands in the world, to exhibitions, weddings and regular BBC radio concerts.

The Mermaid’s theatrical design and range of spaces, including the spectacular 600 seat main auditorium, along with the creative approach of the staff add a splash of showbiz glitz to any event.

These attributes, along with an excellent location alongside the river Thames, the latest in presentation and audio visual technology and amazing catering services helped cement its place as Best Conference Venue in the annual conference awards.

little ginger offers a wide range of multi-camera live production options for filming events at The Mermaid. This includes broadcast quality HD web streaming, allowing events to reach global audiences.

 

iab event filmed at The Mermaid by little ginger

We also offer our services to produce promotional film material before the event, either to advertise or to create content to be presented during the show such as logo animations, stings, and walk up films for awards ceremonies.

VISIT THE MERMAID

Cooking up a storm with Lee Chau Le!

London food ninja and head Chef at Chunky Buddha, Lee Chau Le shows us how to make simple pan asian cuisine with a modern twist in this cookery and lifestyle marketing piece produced by little ginger.

With Cooking up a Storm we aimed to produce more than just a run-of-the-mill web cookery segment, but instead something which engages from a lifestyle point of view in the same way as a glossy magazine.

Paying special attention to stylisation we created a film which functions as a great piece of brand advertising while also providing useful and watchable content for viewers.

 

lifestyle scene from Cooking up a Storm

 

The piece was shot in cinema quality 4K enabling ultimate flexibility in post-production and distribution. We made extensive use of advanced techniques and equipment such as gimbals, dolly tracking shots and high frame rate (slow mo) to create an overall sense of high production value.

 

Filming in Chinatown

 

Lee was born in New York to Vietnamese and Chinese parents where he spent his early childhood before moving to London and immersing himself in its melting pot of cultures and cuisines.  He brings all of these influences into his cooking with his ‘pan-asian with a twist’ style food served by his Chunky Budda street food stalls and private catering services.

 

Bo Luck Lac (Shaking Beef) cooked by Lee Chau Le

 

We should have the finished piece up here very soon so stay tuned!

Special thanks to SeeWoo oriental supermarket in SOHO for allowing us to film in their amazing store.

4K or not 4K that is the question!

We could all be forgiven for thinking that 4K video is everywhere these days, a new standard. Everyone else must be sitting at home watching 4K TVs right now, you really must get round to getting one.

The 4K label is no longer the preserve of high end digital cinema equipment for the big screen.  We now have 4K TVs, 4K projectors, 4K computer screens, 5k iMacs! and even mobile phones that can shoot and display 4K video for a couple of hundred pounds.

Great your thinking, I’m going to call little ginger right now and get my corporate video produced in 4K!

Lovely, please do, but its never that simple is it.

These 4K TVs are still quite expensive and even if you do buy one then what do you watch on it?  Not TV, 8 years after the first commercially available 4K cameras were sold theres still hardly any 4K broadcast television in the world, most cinemas are actually only 2K! Most high quality video on the web is just 720p.  Last year just 1% of all screens sold in the world were 4K capable.

Whats the point then? It seems Expensive and pointless…

Not so!  despite the seemingly glum news things are changing rapidly, unlike the fad of 3D, 4K (and beyond) is very much here to stay.  That 1% of TVs sold is actually 700% more than the previous year. You can upload 4K videos to YouTube and internet speeds for most in urban areas are becoming fast enough to handle it.  Most people may not be able to view your video in glorious 4K yet but they will, and with current exponential growth that market they will quite soon!

But there are more reasons for shooting in ultra high resolution right now. There are clear benefits even when the end user will be watching on their 2 year old iPhone.

 

 

To start with there is a huge amount of extra flexibility in post with a higher resolution footage.  You can crop in without loosing any image quality when watched in normal HD for example.  This means that a basic interview or ‘talking head’ video which might have previously been filmed with 2 cameras, or multiple takes to get a wide shot and a close up can now be done in 1 take with a single camera. That means it can be less expensive,.. yes shooting 4K can in certain circumstances be cheaper than shooting HD!  This additional flexibility in post can be used to easily increase the creative options of your video.

HD video scaled down from 4K can actually look sharper than if it was shot in HD to start with and the additional care that must be taken during production with things like sets, make up and lighting result in higher production value and polish in the final piece.  And of course if you intend your footage to have longevity and be reusable in the future then the higher the quality you capture now the more future proof it is.

little ginger now even offers multi-camera 4K live web-streaming, primarily not for people to watch at home but we can stream a live show to a cinema on the other side of the world where an audience can pay to watch in incredible quality.

I could go on but the 4 and K keys on my keyboard are beginning to fade!   little ginger for one is fully invested in 4K and beyond in all its uses.

GATHER 2015

little ginger was delighted to be commissioned to film WACL’s Gather 2015 event.

The event hosted business leaders, entrepreneurs, journalists, commentators, academics, all under one roof sharing honest tips and practical support to help more women become the leaders of tomorrow.

little ginger employed remote camera technology to film the event discreetly while a mobile edit suite and editor allowed us to fulfil WACL’s requirement for a ‘best bits’ reel to be edited through the day with extremely tight turnaround and shown at the end of the event.

Women in Advertising and Communications, London (WACL) has been in existence since 1923. It currently consists of 150 of the most senior women from the fields of advertising and communications, marketing, media and associated trade bodies.

 

Still image from LinkedIn event video production

LinkedIn

Kings Place was the setting for this years ConnectIn event in London.  Put on by LinkedIn the event brings together top talent acquisition professionals to learn from today’s challenges — and inspire tomorrow’s solutions.

little ginger was happy to provide extensive video coverage and live web stream production for the event.  Utilising 3 remote control cameras allowed us to capture proceedings in broadcast quality HD while remaining completlety discreet and not distracting the live audience.  This was then streamed live internationally.

the production team were exceptional. They worked with us all the way to ensure everything was 100% and that there would be no errors on the day. We received the stream recordings the day after the event and they had kindly formatted them in the way that we had requested. I would definitely work with the team again and have recommended them to my other marketing colleagues in London’

Cliona Moulton – Associate Marketing Manager – LinkedIn

IAB Mobile Advertising Event London, Video Production

mobile engage 2015

Once again little ginger is proud to have been called upon by the iab to film this years Mobile Engage,  One of the largest mobile orientated events in the advertising industry calendar.

This year we enhanced our production with 3 cameras and graphics recording in the main hall while a fourth camera captured events in a breakout space.

IAB Mobile Engage 2015: The Connected Future stepped up a level – taking delegates on a journey of discovery by showcasing the art of the possible across devices and gave marketers insights on how to leverage mobile, including what to expect from the Internet of Things

check out iab

IAB engage 2014 London Logo, Event Video Production

iab engage 2014

little ginger recently had the pleasure of providing live video and film production services for the Internet Advertising Bureau on their annual engage event.

 

“Over a thousand delegates packed out The Barbican on 15 October to celebrate the IAB’s tenth Engage conference. With lasers, a techno remix of ‘We’ve Only Just Begun’ by The Carpenters and an appearance by The Hoff, it truly was a show to behold.

 

Having worked on various events with the iab in the past it was an honour to be tasked with providing live event coverage, big screen relay and back stage interviews for engage 2014, the premier event for the online advertising industry.

 

This years presentations included amongst others:

 

  • Guy Phillipson, CEO, IAB
  • David-Michel Davies, Chief Executive, Webby Media Group
  • Sir Martin Sorrell, CEO, WPP & Richard Eyre CBE, Chairman, IAB UK
  • Eileen Naughton, Managing Director, UK & Ireland Operations, Google
  • James Whittaker, Distinguished Technical Evangelist, Microsoft
  • Steve Hatch, Regional Director for the UK & Ireland, Facebook
  • David Shing, Digital Prophet, AOL
  • And of course the mighty Hoff.

 

 

Multi-Skilled Film Maker, Don McVey and Creative Producer & Film Maker Matthew Dove were dispatched alongside other members of the team to produce online video material from the event.

 

go to iab engage site

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