Cost vs Experience

With corporate and commercial production budgets falling, record numbers of film school graduates eager to work for experience, low cost technology making film production seemingly more accessible than ever, is there a future for traditional production companies and experienced high rate film makers?

The temptation to hire the kid with no experience but plenty of enthusiasm, a smart looking camera and a rock bottom rate must be strong for a lot of clients.

I have nothing against young graduates and new film makers of course!  I was one once, it was hard!  At little ginger they make up a good portion of our regular team not only gaining experience themselves but also providing a fresh energy in what we do.   The company honestly relies on them for so much.

Nothing however compares to the experience, incite, creative network and resources available to established film makers and production companies like little ginger and others.   Those who’s business is built on forming deep and long term relationships with the companies, brands and agencies that they serve.  That make it their mission to understand the message just as well (some might say more so) than most that work at the client company.  And bring the best custom fit team to every project.

If you care about your message then you need to hire people who don’t just know how to make a pretty film but make it their business to ensure everything they do for you tells your story, not just as professional courtesy but because they are genuinely passionate story tellers!

We obsess over the details; ‘is the wording correct there?, does his shirt tell the right story of the brand?, is the lighting contrast in this scene indicative of a cat thats working in the tech industry?, would someone who looks like that really be eating potatoes?’  are just some of the questions we’ve thought about recently.

Often its when things don’t go to plan that priceless experience (or lack of) becomes apparent.  Its great to be able to film a nice shot but equally important in this high stakes game is knowing what to do or who to call at midnight on a Saturday shoot when someones just spilt their cola into your camera.   That is when lack of experience becomes a true false economy.

So when your planning your next piece of essential film content make sure you contact an experienced production company.  We’ll hire the bright young things for you, and let them work alongside some of the most experienced in the industry.  In the end, everyone is a winner!

4K or not 4K that is the question!

We could all be forgiven for thinking that 4K video is everywhere these days, a new standard. Everyone else must be sitting at home watching 4K TVs right now, you really must get round to getting one.

The 4K label is no longer the preserve of high end digital cinema equipment for the big screen.  We now have 4K TVs, 4K projectors, 4K computer screens, 5k iMacs! and even mobile phones that can shoot and display 4K video for a couple of hundred pounds.

Great your thinking, I’m going to call little ginger right now and get my corporate video produced in 4K!

Lovely, please do, but its never that simple is it.

These 4K TVs are still quite expensive and even if you do buy one then what do you watch on it?  Not TV, 8 years after the first commercially available 4K cameras were sold theres still hardly any 4K broadcast television in the world, most cinemas are actually only 2K! Most high quality video on the web is just 720p.  Last year just 1% of all screens sold in the world were 4K capable.

Whats the point then? It seems Expensive and pointless…

Not so!  despite the seemingly glum news things are changing rapidly, unlike the fad of 3D, 4K (and beyond) is very much here to stay.  That 1% of TVs sold is actually 700% more than the previous year. You can upload 4K videos to YouTube and internet speeds for most in urban areas are becoming fast enough to handle it.  Most people may not be able to view your video in glorious 4K yet but they will, and with current exponential growth that market they will quite soon!

But there are more reasons for shooting in ultra high resolution right now. There are clear benefits even when the end user will be watching on their 2 year old iPhone.

 

 

To start with there is a huge amount of extra flexibility in post with a higher resolution footage.  You can crop in without loosing any image quality when watched in normal HD for example.  This means that a basic interview or ‘talking head’ video which might have previously been filmed with 2 cameras, or multiple takes to get a wide shot and a close up can now be done in 1 take with a single camera. That means it can be less expensive,.. yes shooting 4K can in certain circumstances be cheaper than shooting HD!  This additional flexibility in post can be used to easily increase the creative options of your video.

HD video scaled down from 4K can actually look sharper than if it was shot in HD to start with and the additional care that must be taken during production with things like sets, make up and lighting result in higher production value and polish in the final piece.  And of course if you intend your footage to have longevity and be reusable in the future then the higher the quality you capture now the more future proof it is.

little ginger now even offers multi-camera 4K live web-streaming, primarily not for people to watch at home but we can stream a live show to a cinema on the other side of the world where an audience can pay to watch in incredible quality.

I could go on but the 4 and K keys on my keyboard are beginning to fade!   little ginger for one is fully invested in 4K and beyond in all its uses.

Who are little ginger?

Its been a busy month at LG, we’ve been busy building the business from scratch, designing the website (still not finished but starting to look very pretty), getting marketing materials to the printers, wading through the bureaucracy of setting up a company all while serving our clients and producing some great material for film, live and web.   I even have business cards at last!

So what is this little ginger thing that were working so hard on?  Well to most people we are a new high end creative production house specialising in film and video material for arts, corporate and advertising.  We also do live multi camera productions for concerts, shows and events which we can stream live in better than broadcast quality HD to audiences all over the world.  And web development, often tied in with video material, online portals for people to experience the media that we create.

The organisation is actually a sort of collective, a talented group of friends who have been working together for years and pool their skills and creativity.  The entire extended little ginger team is 20+ strong but the key partners are:

Matthew Dove

Matthew is a Multi-Skilled Film Maker a Creative Producer and is Managing Director of little ginger

Don McVey

Don is an experienced Director of Photography, Camera Operator and Multi-Skilled Film Maker

Matt Jolly

Matt is our web man specialising in film production for web, live streaming, encoding and web design

Working with us is a network of the best specialists from across the creative industries that we bring in on a job by job basis.  We tailor the best team to each project we undertake.

Soon we will be producing some amazing new promotional films to show off what we can do so watch out for that.  I will aim to keep this blog up to date with news of what we’ve been up to as well as reviews of equipment and services that we have used (gotta share the love with our industry bros out there).

Until then,

little ginger out. X