With corporate and commercial production budgets falling, record numbers of film school graduates eager to work for experience, low cost technology making film production seemingly more accessible than ever, is there a future for traditional production companies and experienced high rate film makers?
The temptation to hire the kid with no experience but plenty of enthusiasm, a smart looking camera and a rock bottom rate must be strong for a lot of clients.
I have nothing against young graduates and new film makers of course! I was one once, it was hard! At little ginger they make up a good portion of our regular team not only gaining experience themselves but also providing a fresh energy in what we do. The company honestly relies on them for so much.
Nothing however compares to the experience, incite, creative network and resources available to established film makers and production companies like little ginger and others. Those who’s business is built on forming deep and long term relationships with the companies, brands and agencies that they serve. That make it their mission to understand the message just as well (some might say more so) than most that work at the client company. And bring the best custom fit team to every project.
If you care about your message then you need to hire people who don’t just know how to make a pretty film but make it their business to ensure everything they do for you tells your story, not just as professional courtesy but because they are genuinely passionate story tellers!
We obsess over the details; ‘is the wording correct there?, does his shirt tell the right story of the brand?, is the lighting contrast in this scene indicative of a cat thats working in the tech industry?, would someone who looks like that really be eating potatoes?’ are just some of the questions we’ve thought about recently.
Often its when things don’t go to plan that priceless experience (or lack of) becomes apparent. Its great to be able to film a nice shot but equally important in this high stakes game is knowing what to do or who to call at midnight on a Saturday shoot when someones just spilt their cola into your camera. That is when lack of experience becomes a true false economy.
So when your planning your next piece of essential film content make sure you contact an experienced production company. We’ll hire the bright young things for you, and let them work alongside some of the most experienced in the industry. In the end, everyone is a winner!